CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

S/S 2010 'OCEAN RUNNER' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



COPYWRITER: ZACK SWYERS
PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

S/S 2010 'OCEAN RUNNER' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



COPYWRITER: ZACK SWYERS
PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

EDITORIAL
SIGNATURE HITS MAGAZINE
(NYC)




COPYWRITER: ZACK SWYERS
PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN



GREEDY GENIUS

F/W 2009 'BE GENIUS' CAMPAIGN FOR THE SNEAKER AND APPAREL COMPANY



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

COVER FEATURING ST. LOUIS CARDINAL 3RD BASEMAN DAVID FREESE



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

COVER STORY FEATURING ST. LOUIS CARDINAL 3RD BASEMAN DAVID FREESE



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

COVER STORY FEATURING ST. LOUIS CARDINAL 3RD BASEMAN DAVID FREESE



PHOTOGRAPHER: TUAN LEE
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FEATURE STORY ON 'GREY'S ANATOMY' TV STAR JESSICA CAPSHAW



PHOTOGRAPHER: ANDREW STILES
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FEATURE STORY ON INTERIOR DESIGN STYLE IN THE HOME ISSUE



PHOTOGRAPHER: JENNIFER SILVERBERG
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FEATURE STORY ON INTERIOR DESIGN STYLE IN THE HOME ISSUE



PHOTOGRAPHER: JENNIFER SILVERBERG
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FEATURE STORY ON INTERIOR DESIGN STYLE IN THE HOME ISSUE



PHOTOGRAPHER: JENNIFER SILVERBERG
DESIGN/LAYOUT


ALIVE MAGAZINE

VAMPIRE THEMED FEATURE STORY IN THE NIGHTLIFE ISSUE



 
DESIGN/LAYOUT


ALIVE MAGAZINE

FASHION EDITORIAL



PHOTOGRAPHER: ATTILIO D'AGOSTINO
DESIGN/LAYOUT


ALIVE MAGAZINE

BRIDAL FASHION EDITORIAL



PHOTOGRAPHER: ATTILIO D'AGOSTINO
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FILM NOIR INSPIRED FASHION EDITORIAL STARRING PROMINENT ST. LOUISANS



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FILM NOIR INSPIRED FASHION EDITORIAL STARRING PROMINENT ST. LOUISANS



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FILM NOIR INSPIRED FASHION EDITORIAL STARRING PROMINENT ST. LOUISANS



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FILM NOIR INSPIRED FASHION EDITORIAL STARRING PROMINENT ST. LOUISANS



PHOTOGRAPHER: TUAN LEE
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

FEATURE EDITORIAL STORY ON 'BUZZWORTHY' ST. LOUISANS



PHOTOGRAPHER: TUAN LEE
DESIGN/LAYOUT


ALIVE MAGAZINE

EDITORIAL STORY



 
CONCEPT
ART DIRECTION
DESIGN/LAYOUT



ALIVE MAGAZINE

VARIOUS COVER DESIGNS



 
ART DIRECTION
DESIGN



MILAGRO TEQUILA

PRINT CAMPAIGN

HIGHLIGHTING THE UNIQUENESS OF THE MILAGRO BOTTLE BY INVITING RENOWNED ARTISTS TO REINTERPRET THE BOTTLE DESIGN




 
ART DIRECTION
DESIGN



MILAGRO TEQUILA

PRINT CAMPAIGN

HIGHLIGHTING THE UNIQUENESS OF THE MILAGRO BOTTLE BY INVITING RENOWNED ARTISTS TO REINTERPRET THE BOTTLE DESIGN




 
ART DIRECTION
DESIGN



CZECHVAR

PRINT AND OUTDOOR CAMPAIGN

CAMPAIGN DESIGNED TO EVOKE THE HISTORICAL AND CULTURAL BACKGROUND OF THE BEER BRAND




 
ART DIRECTION
DESIGN



CZECHVAR

PRINT AND OUTDOOR CAMPAIGN

CAMPAIGN DESIGNED TO EVOKE THE HISTORICAL AND CULTURAL BACKGROUND OF THE BEER BRAND




 
ART DIRECTION
DESIGN



BASS ALE

PRINT CAMPAIGN

CAMPAIGN DESIGNED TO HIGHLIGHT TASTE ATTRIBUTES OF THE BEER WITH A 2-PAGE DIECUT REVEAL




 
ART DIRECTION
DESIGN



BASS ALE

PRINT CAMPAIGN

CAMPAIGN DESIGNED TO HIGHLIGHT TASTE ATTRIBUTES OF THE BEER WITH A 2-PAGE DIECUT REVEAL




 
ART DIRECTION
DESIGN



BASS ALE

PRINT CAMPAIGN

CAMPAIGN DESIGNED TO HIGHLIGHT TASTE ATTRIBUTES OF THE BEER WITH A 2-PAGE DIECUT REVEAL




 
ART DIRECTION
DESIGN



BECK'S

PRINT AND OUTDOOR CAMPAIGN

EXPANDING ON THE BRAND'S CAMPAIGN THEME OF "LIFE CHOICES" WITH VISUALS THAT FOCUS ON THE INDIVIDUAL




 
ART DIRECTION
DESIGN



BECK'S

PRINT AND OUTDOOR CAMPAIGN

EXPANDING ON THE BRAND'S CAMPAIGN THEME OF "LIFE CHOICES" WITH VISUALS THAT FOCUS ON THE INDIVIDUAL




 
ART DIRECTION
DESIGN



BECK'S

PRINT AND OUTDOOR CAMPAIGN

EXPANDING ON THE BRAND'S CAMPAIGN THEME OF "LIFE CHOICES" WITH VISUALS THAT FOCUS ON THE INDIVIDUAL




 
ART DIRECTION
DESIGN



BECK'S

PRINT AND OUTDOOR CAMPAIGN

EXPANDING ON THE BRAND'S CAMPAIGN THEME OF "LIFE CHOICES" WITH VISUALS THAT FOCUS ON THE INDIVIDUAL




 
ART DIRECTION
DESIGN



BUD LIGHT LIME

PRINT AND OUTDOOR LAUNCH/TEASER CAMPAIGN

DESIGN WHICH VISUALLY CONVEYS THE NATURAL SIMPLICITY OF THE MARRIAGE BETWEEN BUD LIGHT BEER WITH LIME FLAVOR




 
ART DIRECTION
DESIGN



BUD LIGHT LIME

PRINT AND OUTDOOR LAUNCH/TEASER CAMPAIGN

DESIGN WHICH VISUALLY CONVEYS THE NATURAL SIMPLICITY OF THE MARRIAGE BETWEEN BUD LIGHT BEER WITH LIME FLAVOR




 
ART DIRECTION
DESIGN



BUD LIGHT LIME

PRINT AND OUTDOOR LAUNCH/TEASER CAMPAIGN

DESIGN WHICH VISUALLY CONVEYS THE NATURAL SIMPLICITY OF THE MARRIAGE BETWEEN BUD LIGHT BEER WITH LIME FLAVOR




 
ART DIRECTION
DESIGN



BUD LIGHT LIME

ALTERNATE PRINT AND OUTDOOR LAUNCH/TEASER CAMPAIGN

DESIGN FEATURING THE CONCEPT OF DELIVERING ALL MANNERS OF "GOOD NEWS" INCLUDING THE PRODUCT ITSELF




 
ART DIRECTION
DESIGN



BUD LIGHT LIME

ALTERNATE PRINT AND OUTDOOR LAUNCH/TEASER CAMPAIGN

DESIGN FEATURING THE CONCEPT OF DELIVERING ALL MANNERS OF "GOOD NEWS" INCLUDING THE PRODUCT ITSELF




 
ART DIRECTION
DESIGN



ROLLING ROCK

PRINT AD



 
ART DIRECTION
DESIGN



CZECHVAR

PRINT CAMPAIGN



 
ART DIRECTION
DESIGN



SAMSUNG

POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN



SAMSUNG

POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN



SAMSUNG

POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN



SAMSUNG

MAILER - POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN


SAMSUNG

PROMOTIONAL KIT - POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN



SAMSUNG

PROMOTIONAL KIT BROCHURE - POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
ART DIRECTION
DESIGN



SAMSUNG

PROMOTIONAL WEBSITE - POS/RETAIL CAMPAIGN

CAMPAIGN FOR THE ENTRY MODEL T409 MOBILE IS DESIGNED WITH AN APPROACHABLE AND FRIENDLY VISUAL STYLE UTILIZING CRAFT PAPER AND DIECUT LETTERING




 
CONCEPT
ART DIRECTION
DESIGN



BUD LIGHT RESPONSIBILITY MATTERS

PRINT AD

DESIGNATED DRIVER AWARENESS AD DESIGNED FOR DUB MAGAZINE UTILIZING FEATURING THE PUBLISHER




 
CONCEPT
ART DIRECTION
DESIGN



BUD LIGHT SURF TEAM

PRINT CAMPAIGN

PRO SURFING SPONSORSHIP CAMPAIGN FEATURING VINTAGED 1960'S INSPIRED VISUALS




 
CONCEPT
ART DIRECTION
DESIGN



BUD LIGHT SURF TEAM

PRINT CAMPAIGN

PRO SURFING SPONSORSHIP CAMPAIGN FEATURING VINTAGED 1960'S INSPIRED VISUALS




 
CONCEPT
ART DIRECTION
DESIGN



BUD LIGHT SURF TEAM

PRINT CAMPAIGN

PRO SURFING SPONSORSHIP CAMPAIGN FEATURING VINTAGED 1960'S INSPIRED VISUALS




 
CONCEPT
ART DIRECTION
DESIGN



BUD LIGHT

PRINT CAMPAIGN

YOU'RE THE STAR OF YOUR OWN LIFE




 
ART DIRECTION
DESIGN



HERE'S TO BEER

PRINT AD

CAMPAIGN TO PROMOTE BEER IN THE STYLE OF A PUBLIC SERVICE ANNOUNCEMENT




 
ART DIRECTION
DESIGN



STOLICHNAYA

POS/RETAIL AD





 
ART DIRECTION
DESIGN



MICHELOB ULTRA

POS/RETAIL AD





 
ART DIRECTION
DESIGN



MICHELOB ULTRA

POS/RETAIL PRODUCT DISPLAY WITH PROMOTIONAL INCENTIVE





 
ART DIRECTION
DESIGN



ROLLING ROCK

POS/RETAIL AD ELEMENTS





 
ART DIRECTION
DESIGN



BUD LIGHT

POS/RETAIL CROSS-PROMOTION DISPLAY





 
ART DIRECTION
DESIGN



BUD LIGHT

POS/RETAIL CROSS-PROMOTION CONTEST DISPLAY ELEMENTS





 
ART DIRECTION
DESIGN



BUDWEISER

POS/RETAIL AND OUTDOOR PROMOTIONAL AD ELEMENTS





 
ART DIRECTION
DESIGN



BUDWEISER

POS/RETAIL AND OUTDOOR PROMOTIONAL AD ELEMENTS





 
ART DIRECTION
DESIGN



BUDWEISER FAMILY

POS/RETAIL AD ELEMENTS





 
ART DIRECTION
DESIGN



BUDWEISER FAMILY

POS/RETAIL CROSS-PROMOTION AD DISPLAY





 
ART DIRECTION
DESIGN



BUD LIGHT

POS/RETAIL AD





 
ART DIRECTION
DESIGN



BASS ALE

POS/RETAIL PROMOTIONAL BUS WRAP





 
ART DIRECTION
DESIGN



GROLSCH

POS/RETAIL AD





 
ART DIRECTION
DESIGN



BECK'S

POS/RETAIL CROSS-PROMOTION CONTEST AD





 
ART DIRECTION
DESIGN



U.S. ARMY

POS/RETAIL PROMOTIONAL BANNERS





 
ART DIRECTION
DESIGN



CADILLAC

POS/RETAIL CAMPAIGN





 
LOGO DESIGN


GAS'D

DESIGN COMPANY



 
LOGO DESIGN


BETH RUDER PILATES

PILATES INSTRUCTOR



 
LOGO DESIGN


ASGROW

SOYBEAN SEED PRODUCTS



 
LOGO DESIGN


ST. LOUIS BLUES

TEAM SLOGAN LOGOMARK



 
<
LOGO DESIGN


MICHELOB

BREWING COMPANY



 
LOGO DESIGN


MAHPRANG

THAI RESTAURANT



 
LOGO DESIGN


SIRE

BAR & LOUNGE



 
LOGO DESIGN


PLAY PROUD

YOUTH ORGANIZATION



 
LOGO DESIGN


THE TWENTY TWOS

EMI RECORDING ARTIST



 
LOGO DESIGN


POOCH OUTFITTERS

RETAIL COMPANY



 
LOGO DESIGN


MOMENTUM

COMPANY GOLF TEAM



 
LOGO DESIGN


ALIVE

ST. LOUIS CITY MAGAZINE



 
DESIGN


TUAN LEE PHOTOGRAPHER

STATIONARY



 
DESIGN


TUAN LEE PHOTOGRAPHER

STATIONARY



 
DESIGN


TUAN LEE PHOTOGRAPHER

PORTFOLIO



 
DESIGN


TUAN LEE PHOTOGRAPHER

WEBSITE



 
DESIGN


BETH RUDER PILATES

STATIONARY



 
DESIGN


STEPHANIE ELLISON PILATES

STATIONARY



 
DESIGN


LOUIS RAPHAEL

STATIONARY



 
DESIGN


LOUIS RAPHAEL

STATIONARY



 
DESIGN


GAS'D

STATIONARY



 
DESIGN


GAS'D

STATIONARY



 
DESIGN


GAS'D

STATIONARY



 
DESIGN


GAS'D

STATIONARY



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
DESIGN


THE STUDIO MUSEUM IN HARLEM

PROMOTIONAL T-SHIRT SERIES



 
CONCEPT
ART DIRECTION
DESIGN



PRKSNG

SELF PROMOTIONAL BRANDING CAMPAIGN



PHOTOGRAPHY: KEITH TSUJI
CONCEPT
ART DIRECTION
DESIGN



PRKSNG

SELF PROMOTIONAL BRANDING CAMPAIGN



PHOTOGRAPHY: KEITH TSUJI
CONCEPT
ART DIRECTION
DESIGN



PRKSNG

SELF PROMOTIONAL BRANDING CAMPAIGN



PHOTOGRAPHY: KEITH TSUJI
CONCEPT
ART DIRECTION
DESIGN



PRKSNG

SELF PROMOTIONAL BRANDING CAMPAIGN



PHOTOGRAPHY: KEITH TSUJI
CONCEPT
ART DIRECTION
DESIGN



PRKSNG

SELF PROMOTIONAL BRANDING CAMPAIGN



PHOTOGRAPHY: KEITH TSUJI